Take our customer, Justin Seeby for example. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Now, your phone call list is much more manageable. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. If you are a seasoned real estate agent, then you know who is most impressed by your work. If theres one SOI pro tip that bears repeating, its this: Never assume. Letter To Sphere of Influence Draft: Good news! Take a breath. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. I think either way would be fine - whatever feels right to you. If so, just be a little more intentional whenever you log on. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Just never, ever assume. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Were going to give you everything you need to work your SOI like a pro. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Dont take the cheap route if its going to come across negatively. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Are you sure you want to report this blog entry as spam? Now you take your scrubbed list upload them to an email marketing program. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? There are helpful tools you can use to expand your social media influence. It would go like this. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. ActiveRain, Inc. takes no responsibility for the content in these profiles, Your thoughts? Sound good? Whether you use the MLS or your agent website through your CRM, it can be completely free. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. SOI. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. At that point, you use your Realtor sphere of influence scripts. Find FL real estate agents These include: What this means is that the current real estate market is volatile at best. One type of ad that has been shown to be very effective is a messenger ad. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Holiday cards are a classic way to stay in touch throughout the year. (One of my recent clients almost got badly burned by an inflated zestimate!). So, youve sent out an email newsletter. Hey would you do me a favor, Aaron? This field is for validation purposes and should be left unchanged. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Here are a few authentic scripts for. Good stuff, Jennifer. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. (Were talking multiple millions in volume.). that are written by the members of this community. Happy Anniversary to ME! If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. You heard that right. I love your program, Jennifer. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. You made your calls and used your Realtor sphere of influence scripts. If you throw a great party, you definitely want to put this to work for you. Listen P151 Marketing Mastermind 01 - Marketing vs . But truly great SOI and referral marketing isnt about selling.. This may also help you earn more business. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . All because of one fundamental business driver: Authenticity. Theyre a light-hearted, non-pushy way to stay in front of people. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Constant Contact and Emma are two good examples. This also warms up your SOI for your phone call. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. You can do this by adding value coming from contribution and giving them something they want. And who doesnt love a bottle of wine or box of chocolates? This is the foundation of reviving your database and re-engaging your people. Is there anything I can do for you?. He even asks for permission to follow up (Cool if I follow back up in a week?). Tips For Preparation 1. Its expected in business. Congrats. Dont hesitate to put this to work for you. Why not get deep once in a while? Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. He is CEO of Agent Dominator. Take Advantage of Social Media 3. Diversify Your Outlets 5. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Pay Special Attention to Those Who Matter Most, 5. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Its very simple. Therefore, you should try to attend networking events, even if they are virtual. Date. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Before I started using email marketing, my business was struggling. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Gratitude is the best way to get more of what you want. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Are you tempted to use AI to write blog posts? One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. I stay in touch with my people, past present and to come, with a monthly . You want to find ways to touch your SOI members without annoying them. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! How do you write a client letter to your sphere of influence and past clients? Pro Tip: NEVER write anybody off. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. WOW. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Yes, these lead generation systems work! Be clear that you have no agenda. Finally, the art of copywriting is helpful too. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. For most people, their home is their most valuable asset, and its also their biggest liability. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Love your ideas and thanks for the inspiration. If you dont have a drip campaign set up yet, dont worry. Another excellent post. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. and they're yours for free. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. I like this example Jennifer. Again, theres absolutely no need to sell here. or other gift.. That way, they know that you appreciate the referral. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Go to your business page and click at the top where it says "Ad Center.". You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Beautiful. People in your sphere include your friends, family, former clients, and their second-order contacts. Take Advantage of Direct Mail Marketing 6. Just pick up the phone. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. I was just checking in with you to see how youre doing. You now have a friend in real estate. They got 34 percent from repeat business. I dont have any influence! I know thats what I thought the first time I heard it. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Sphere of Influence. That way, you stay in the loop on what is happening in the local area. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan.